UX Consultancy for Small Businesses

UX expertise
for small businesses

Your web presence might be the first impression your business ever makes on a new customer. Do they like what they see? Can they find what they're looking for? Will they tell their friends to check it out?

Front Door UX helps small businesses understand what's getting in the way of a successful website or app by providing expert analyses and actionable recommendations — without the high cost and slow turnaround of traditional consulting.

Book a UX Analysis See How It Works
Example UX Analysis

Customer Testimonial

“Working with Mike and Keith at Front Door UX was exactly what my professional website needed. They provided an incredibly thorough review — breaking down what was working, what wasn't, and offering practical, easy-to-implement suggestions that made immediate sense. Their expertise in UX design came through in every part of the conversation, and the whole experience felt both professional and genuinely helpful. I walked away with a clear direction and, honestly, a renewed excitement to build a website that truly works for my clients. Highly recommend!”

Jenny Bourne, Wild Flower PR

Customer Testimonial

“Keith and Mike at Front Door UX provided incredibly valuable feedback on the DadGoals app, helping me identify practical ways to improve engagement, organization, and the overall user experience. Their insights were thoughtful, actionable, and immediately impactful. I’d highly recommend Front Door UX to anyone looking to create a more intuitive and polished product.”

Josh Tomlinson, Dad Goals
Who We Serve

A winning web presence converts browsers to buyers and helps your business take off. We think that should be available for anyone who wants it.

Big‑brand UX thinking. Small business pricing. No fluff.

The UX industry was built to serve the biggest companies in the world. But smaller players deserve thoughtful UX too.

Most UX consulting is priced for large companies with large budgets. But smaller businesses need clear, user-friendly websites and apps just as much — sometimes more. Whether you run a real estate business, restaurant, boutique, grocery store, or service company, your website and app should make it easy for customers to trust you, find what they need, and take the next step.

Front Door UX offers a simple alternative: expert website and app analyses with practical recommendations you can actually use.

Why UX Matters

A beautiful website isn't
always an effective one

If visitors can't quickly understand what you do, where to click, or how to contact you, they may leave and never come back. Good UX helps remove friction so your website and app feel clear, trustworthy, and easy to use.

Better UX directly drives sales and revenue. When customers can find what they need, trust what they see, and complete a purchase without friction, conversion rates climb, cart sizes grow, and one-time buyers become repeat customers. Even small improvements to clarity and flow can mean a meaningful lift in revenue from the same traffic you already have.

Strong UX can help your business

  • Make a better first impression
  • Build trust faster
  • Get customers buying sooner
  • Drive more repeat business
  • Increase cart size
  • Improve mobile usability
  • Help customers find information quickly
  • Increase engagement
  • Support more inquiries, bookings, and purchases

Common problems we look for

  • Confusing navigation
  • Weak or unclear calls to action
  • Underperforming copy and imagery
  • Purchase barriers
  • Engagement friction
  • Cluttered page layouts
  • Poor mobile experience
  • Hard-to-find contact information
  • Pages that create doubt instead of confidence
How It Works

A clear path from website or app
to recommendations

We keep the process simple, clear, and useful.

1–2 week turnaround
01

Introduction call

A 30-minute introduction call to learn more about your goals and challenges.

02

We review the experience

We conduct an expert UX analysis of your website or app, focusing on usability, clarity, and conversion opportunities.

03

You receive a clear report

We deliver a straightforward report with findings, priorities, and actionable recommendations.

04

Post-report consulting call

A 1-hour call to talk through our conclusions and expand on conversion opportunities for your website or app.

05

You improve with confidence

Use the recommendations yourself or hand them to your designer, developer, or marketing team.

About Us

Two brothers,
twenty years of
UX experience

20+ Years in Consumer & UX Research

Keith Bartels and Michael Bartels have been leading consumer and UX research for over 20 years.

We have combined experience with some of the most successful brands in the world.

We're excited to bring our world-class experience to your small business and show you the Front Door UX difference.

Keith Bartels & Michael Bartels, Co-founders, Front Door UX
Past Experience

We've helped shape experiences at some of the world's most successful brands.

Netflix
Amazon
Google
Meta
Apple
Intuit
Honda
P&G
Rivian
Big-brand UX thinking, now available to your small business.
Pricing

Straightforward pricing

We believe pricing should be as clear as good UX.

UX Analysis
Flat rate
$1,000 one-time, all-inclusive

Designed for small businesses that need insight without a major consulting bill.

Includes
  • Expert review of your website or app
  • UX findings across key experience areas
  • Prioritized recommendations
  • Clear, actionable written report
  • 1-hour post-report consulting call
Not Included
  • Full user testing program
  • Design or development execution
  • Ongoing retainer consulting

If you need deeper support later, that can always be discussed — but the core offer is intentionally simple.

Book Your $1,000 Analysis
FAQ

Frequently
Asked Questions

Answers to the things small business owners ask us most. Still wondering about something?

Get in touch
A UX analysis is an expert review of your website or app experience, with a clear focus on improving the parts that drive your business. We assess how your site feels to visitors, where friction may exist, and what changes could improve usability, engagement, and conversion.

The goal is simple: more sales from the traffic you already have. We pinpoint the moments where customers hesitate, get confused, or leave — and we recommend changes that help them buy sooner, return more often, and add more to their carts. Better navigation, clearer copy, stronger calls to action, and fewer purchase barriers can each move the needle. Together, they often add up to a meaningful lift in revenue, average order value, and repeat business — without spending more on ads or rebuilding your site from scratch.
A full UX study typically includes deeper research with human participants, usability testing, interviews, multiple rounds of analysis, several stakeholders, a much larger budget, and significantly more time invested. It's the kind of engagement that can take months and cost tens of thousands of dollars.

Our analysis is a simpler, faster, more affordable option designed for small businesses that want expert guidance without a large, expensive, and time-consuming consulting engagement. You get clear, actionable recommendations grounded in 20+ years of UX experience, in a fraction of the time and at a fraction of the cost.
This service is ideal for small businesses, local businesses, and growing companies that want a better-performing website or app but do not have the budget for enterprise UX consulting.
We can review most small business websites and apps, including service businesses, retail sites, restaurants, real estate sites, and other customer-facing digital experiences.
The analysis includes recommendations, not design or development work. That said, the report can be shared with your designer, developer, or marketing team to guide improvements.
Most analyses are completed within 1–2 weeks from kickoff. Turnaround time can vary slightly depending on your website or app and scope.
Yes. Our goal is to make the findings clear, practical, and useful for non-technical business owners.
Not at all. We translate UX thinking into plain language so you can understand what matters and what to do next.
UX still matters. Even if your website or app's main job is to build trust, answer questions, or generate leads, the experience still affects whether people contact you or move on.
Because small businesses often get fewer chances to make a strong first impression. If a visitor lands on your website or app and feels confused or uncertain, that may be a lost lead or sale. Better UX helps you make the most of the traffic you already have.
Ready When You Are

Your website and app should work
harder for your business

If your site or app feels outdated, confusing, or less effective than it should be, we can help you understand why — and what to do next.

Front Door UX gives small businesses access to expert website and app analyses that are clear, practical, and affordable.

Book a UX Analysis Contact Us

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Make your website and app more welcoming, intuitive, and effective.